For Market Mapping Frameworks, we assess TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market). To understand where your product fits and what market gaps there are, our analysts perform competitive benchmarking, demand-side interviews, and category heat mapping. We typically deliver:
We use the Customer Archetype Framework to segment audiences at the firmographic, behavioral, psychographic, and other levels. For segmentation, we construct ICP (Ideal Customer Profile) definitions, Buyer Persona Matrices, and Purchase Journey Maps. We don’t just find buyers, we estimate their value, mapping decision chains, influencers, and points of friction for conversion. Deliverables:
Positioning is shaped through a Value Proposition Canvas (VPC) and Messaging Architecture Framework (MAF). We test value statements with stakeholder interviews, pilot surveys, and A/B validation. Deliverables include:
In this phase, we define your route-to-market with a Channel Economics Framework. We prepare direct and indirect distribution, partner onboarding costs, and margin dilution. Deliverables:
Pricing strategy is based on Value-Based Pricing Model (VBPM) and Monetization Architecture Document. Before designing revenue systems, we analyze the price elasticity, the effect of discounts, and the LTV/CAC ratios. Deliverables:
Launch execution follows Techling’s Commercial Readiness Framework (CRF) — addressing the brand, demand, and delivery. We set up launch sprints using the GTM Readiness Checklists, the Stakeholder Communication Maps, and Performance Dashboards. Deliverables:
Techling is a leading software development company specializing in AI-powered web and mobile solutions. Since 2019, we have been delivering cutting-edge services, including custom software development, data analytics, generative AI, machine learning, and quality assurance.
Our expertise spans multiple industries, including SaaS, retail/eCommerce, fintech, healthcare, education, logistics, esports/gaming, real estate, automobile, and manufacturing. We turn complex ideas into scalable, high-performance solutions that drive business growth.
The initial phase of each new project commences with a profound discovery led by our market research consultant team. We assess the competition, customer behaviors, and geography, to uncover the best path to market. This is supplemented with demand forecasting, segmentation mapping, and opportunity validation to ensure that your strategy is built on market data and not on conjectures.
Business Success Stories
CazVid partnered with Techling (Private) Limited to scale their video-based job platform. They revamped the backend, added cross-platform access, and introduced key features. We got 40% revenue boost, global expansion, and a faster, more engaging user experience. The team were very professional, reliable, and easy to work with.
From small businesses to large enterprises, our testimonials highlight the transformative experiences and the tangible value we deliver.
Techling (Private) Limited provided app development services for a fashion rental platform, successfully fixing existing bugs and enhancing the app’s functionality. The team was highly responsive, professional, and easy to work with throughout the project. Their reliability and smart approach ensured a smooth collaboration and a functional end product.
From small businesses to large enterprises, our testimonials highlight the transformative experiences and the tangible value we deliver.
Review
They take pride in their work and ownership of the tasks assigned.
Project
Helping a vehicle inspection company develop a web app, which includes a front- and backend dashboard.
Co-Founder & Head of Product, Chex.AI
Review
Their commitment to quality makes them a standout partner.
Project
Designs and develops iOS and Android apps for a fitness platform.
CEO, TrueTrack LLC-FZ
Review
Techling’s project management was seamless and efficient
Project
Developed a warehouse management SaaS platform for a software consulting firm.
Founder, Tang Tensor Trends LLC
Review
They are a very responsive, professional, and smart team that does a great job.
Project
Provided app development for a fashion rental platform.
Founder, Dress Up
It’s the process of reshaping how a business brings products or services to market — aligning sales, marketing, and operations for faster, more effective growth.
Without a clear GTM strategy, even great products struggle to find the right audience or generate consistent sales results.
Most transformations start showing measurable results within 60–90 days, depending on business size and market complexity.
Techling focuses on practical execution — turning insights into structured actions that create real market and revenue impact.
At Techling, we specialize in elevating efficiency and
achieving cost savings in the mobility and healthcare
industries through our custom Al and ML software
solutions. We are committed to delivering exceptional results with a 100% satisfaction guarantee and a promise of ontime delivery. Partner with us to leverage the power of Al and ML, and take your business to
new heights
