The Digital Grocery Platform
Bring Fresh, a German-based grocery app, initially faced several challenges with its underdeveloped platform. Users struggled with slow load times, frequent dashboard errors, and manual operations, resulting in zero orders on the app. Techling was brought on board to restructure both the frontend and backend of the app, delivering a seamless user experience and driving the platform from zero to hundreds of active users.
Problem Statement
When Bring Fresh first started working with Techling, the app was at a very basic development stage with several major issues:
- Slow Loading Times: The app was taking a long time to load, leading to user frustration and abandonment.
- Dashboard Issues: There was a critical problem with the dashboard, which resulted in products not being added correctly to the cart. This severely impacted the app’s functionality and usability.
- Manual Operations: The entire system was operated manually, making the order process inefficient and prone to errors. As a result, there were no orders being placed on the app.
- Underdeveloped User Experience: Users struggled to navigate and interact with the app due to its lack of structure and optimization.
Solution Statement
Techling restructured the Bring Fresh app from the ground up, addressing both frontend and backend issues with the following solutions:
- Frontend Redesign with React Native: We revamped the user interface using React Native, ensuring a smooth, responsive, and engaging experience across both iOS and Android platforms. The frontend was optimized for fast loading and easy navigation, significantly improving user engagement.
- Backend Overhaul with Python: The backend was completely rebuilt using Python, optimizing the app’s performance and streamlining data management. We implemented efficient database queries and API endpoints to reduce processing time and improve scalability.
- Dashboard Fixes: We addressed the dashboard issues by implementing a robust cart management system that properly tracked products, ensuring that users could seamlessly add items to their cart without errors. This solution improved the overall shopping experience.
- Automation of Operations: Techling automated several key processes, such as order management and inventory tracking, which reduced manual intervention and ensured smoother, error-free operations. This automation enabled the app to handle orders efficiently, making the platform more reliable for users.
Performance Optimization: We improved the app’s loading speed by optimizing both the frontend code and backend infrastructure, resulting in faster response times and better overall performance.
Features & Benefits
Improved User Experience
The React Native frontend provided a modern, intuitive, and responsive interface that improved user engagement.
Increased App Speed
With optimized code and backend, the app loading time was drastically reduced, offering a seamless user experience.
Seamless Shopping Process
Users could now add products to their cart and complete transactions without facing any errors.
Automation and Efficiency
By automating backend processes, the app now handled orders and inventory management automatically, reducing the risk of human error and streamlining operations.
Scalability
The new backend infrastructure allowed the app to scale easily, supporting hundreds of users and handling higher traffic without performance degradation.
Boost in Orders
With the improved functionality and user experience, the app saw a significant increase in active users and hundreds of orders placed, turning the platform into a viable business.
Technologies Used to Build the Solution
